Grand Theft Auto 6 Release Date Possibly Outed by Take-Two Advertising Plans

Update: According to a statement provided to GamesIndustry.biz, the marketing increment for FY2024 shown in the charts below is earmarked for 3rd-party titles, rather than internally-developed titles like M Theft Auto 6. Then, a big third-political party title is on the way, only unless the human relationship between Rockstar and Take-2 is ready to modify, this probably isn't the GTA vi release date hint we hoped it was.

Original story: As shortly as Rockstar Games delivered Red Dead Redemption 2 in 2018, the M Theft Automobile 6 rumor manufacturing plant started grinding. It'south a lock the game is in development, but a lot of the rumors we've heard about the game disharmonize with one another and we really have no thought when the game might go far. RDR2 took most eight years to produce, so is GTA 6 sill a long way off?

Unfortunately, it seems that might be the case. Co-ordinate to the latest 10-K SEC filing of Rockstar parent visitor Take-Ii Interactive, the visitor is planning a major increase in advertising in fiscal year 2024 (which runs from April 2023 until the end of March 2024). The visitor plans to spend nearly $ninety million on marketing in FY2024, more double the approximately $twoscore million they spend on marketing in a typical year. The most probable reason for such a major heave in advertizing would be the release of a really large game, like, say, Grand Theft Auto 6. If the big marketing spend is indeed for GTA 6, expect the game to come up out holiday 2023.

Interestingly, Take-2 previously said they were planning to increase their advertizement spending in FY2023, indicating GTA 6 may have been pushed back a twelvemonth. Now, have this all with a grain of common salt, but according to Stephens financial analysist Jeff Cohen, keeping track of Accept-Two'southward advertizing plans has yielded results in the past…

We are not sure how much nosotros should be reading into this shift, but we would note that this disclosure accurately predicted the launch of Ruddy Dead Redemption ii prior to that game's announcement. [Take-2 management] has spoken very confidently about the pipeline over the adjacent v years and existing live services execution has been excellent.

Per recent rumors from Kotaku, GTA six is indeed Rockstar's "side by side large projection" and the game may be moderately-sized at launch so it tin be released in a timely style (although we've also heard the exact opposite regarding size). There's seemingly been some turmoil behind-the-scenes at Rockstar, as the studio's co-founder and longtime artistic director Dan Houser recently departed, which may explain GTA vi potentially being pushed dorsum.

What do you recollect? Will nosotros be waiting for 2023 for GTA 6? Or are you lot crossing your fingers the game will be released sooner?